Amazon created a mobile device that speaks to its customer base perfectly, and the end result is the Fire Phone
To the surprise of few, Amazon finally unveiled its first smartphone — dubbed the Fire Phone — today at an event in Seattle. What was surprising, though, are the specifics that surround this latest Amazon Fire-branded device. The long-rumored 3D interface is a reality, but it's done in an interesting way with specialized hardware and being implemented in tasteful portions, not just as a gimmicky feature.
It also sports a good number of user-friendly features that will appeal to the mass market, including great camera specs, easy-to-use Fire OS software and the well-known MayDay button from the Kindle Fire tablets. But as is the case with any Amazon device, the Fire Phone is about far more than the specs.